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Lead Generation · Specialty

Google Ads Management that delivers.

Capture buyers at the exact moment they search for you. PPC specialists who build and optimize Search, Performance Max and Local Services campaigns that lower your cost per lead.

Starts from $800 CAD per month. Fixed quotes after a free consultation.

Part of our Lead Generation service.

Google Ads puts your business in front of Canadians at the exact moment they search for what you sell. Better Businesses plans, builds and manages Search, Performance Max, Display, YouTube and Local Services Ads campaigns with one goal: profitable, qualified leads at the lowest sustainable cost.

We obsess over the details that separate profitable accounts from expensive ones: tight keyword and negative-keyword structure, intent-matched ad copy, dedicated landing pages, conversion tracking that counts real leads, and bidding strategies aligned to your margins.

What is Google Ads management?

Google Ads management is the ongoing planning, creation, monitoring and optimization of paid advertising campaigns on Google Search, Display, YouTube, Shopping and Maps, with the goal of driving conversions at a target cost.

Typical outcomes

Average wasted spend eliminated in audits
22%
Typical CPL improvement within 90 days
-35%
Certification
Google Partner
What's included

Everything you need for Google Ads management, done properly.

No black boxes. Every deliverable is documented, reported on and owned by you.

  • Account and competitor audit
  • Campaign architecture and keyword strategy
  • Ad copy, extensions and creative
  • Landing page design and CRO
  • Conversion and call tracking setup
  • Bid strategy and budget management
  • Negative keyword and placement hygiene
  • Transparent weekly reporting
How we work

How our Google Ads management engagement works.

  1. 01

    Audit

    We review existing accounts or research the market to size opportunity and cost per click.

  2. 02

    Structure

    Campaigns are built around intent clusters with clean tracking.

  3. 03

    Launch

    Controlled launch with conservative bids and daily checks.

  4. 04

    Optimize

    Weekly search-term reviews, bid and creative tests drive cost per lead down.

  5. 05

    Scale

    Budgets grow only where returns are proven.

Why it works

Why Better Businesses for Google Ads management.

Immediate visibility

Be on page one for high-intent searches from day one.

Precise control

Target by keyword, city, device, time and audience.

Measurable ROI

Every dollar traced to leads and revenue.

No wasted spend

Aggressive negative keywords and placement exclusions.

Who it's for

Ideal for businesses like yours.

We tailor Google Ads management to the realities of your industry, sales cycle and margins.

  • Trades and home services
  • Legal and financial services
  • Clinics and healthcare
  • B2B services
  • E-commerce
  • Local retail

Get a free Google Ads management audit.

Case studies

Google Ads results we're proud of.

All projects
Client results

What clients say about our Google Ads management.

Real outcomes from real owners and marketing leaders across Canada.

“Clear reporting, senior people who actually pick up the phone, and results we can bank on. We consolidated three vendors into Better Businesses.”
JLJennifer LiuCEO, Pacific Peak Realty · Vancouver, BC
“I was skeptical of agencies. Six months later we are booked three weeks out and I know the cost of every lead to the dollar.”
TBTom BergeronOwner, Bergeron Electrical · Winnipeg, MB
FAQ

Google Ads: your questions.

Straight answers on pricing, timelines and how we work. Still curious? Ask us anything.

What is the minimum Google Ads budget?
We recommend at least CAD $1,500 per month in ad spend for local campaigns so the algorithm has enough conversion data to optimize. Competitive industries in major cities often require more.
Do you charge a percentage of ad spend?
We offer flat monthly management fees for most clients so our incentives stay aligned with performance, not spend.
How is Google Ads different from SEO?
Google Ads delivers instant, paid visibility you control by budget. SEO builds unpaid rankings over time. Together they capture the most search demand.
Guides

Guides on Google Ads management.

In-depth, Canada-specific playbooks from our team.

All industry guides
Related

Explore related pages

Start today

Get a free Google Ads management proposal.

Leave your name and number. A senior strategist will call you within one business day to understand your goals and outline a clear, fixed-price plan.

  • Free audit of your current digital presence
  • Fixed pricing, no lock-in contracts
  • Senior specialists on every account
  • Transparent reporting on leads and revenue

Prefer to talk? Call +1 (647) 472-5989

We call back within one business day. No spam, ever.

Ready when you are

Ready to grow with Google Ads management?

Book a free 30-minute strategy call and leave with a plan, whether or not you hire us.

Get a free proposal Call +1 (647) 472-5989

No commitment. Response within one business day.

Call now