Case study · Healthcare
41% lower cost per booking for a Mississauga dental clinic
Restructured Google Ads, Meta retargeting and a dedicated booking landing page delivered predictable new-patient growth.
- Client
- Maple Ridge Dental
- Location
- Mississauga, ON
- Completed
- Feb 2026
-41%
Cost per booking
+68%
New patients / month
27%
Wasted spend removed
The challenge
Broad-match campaigns were burning budget on irrelevant searches, and the clinic's homepage was the only landing page.
What we did
We rebuilt campaigns by procedure (implants, Invisalign, emergency), added negative keyword hygiene, created procedure-specific landing pages with online booking and layered Meta retargeting with patient-story creative.
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