Case study · Legal
A premium identity for a growing Halifax law firm
Brand strategy, logo, stationery, signage and a template system that made a three-year-old firm look like an institution.
- Client
- Harbourline Legal
- Location
- Halifax, NS
- Completed
- May 2025
4
Logo concepts
5 wk
Timeline
Weekly
Referral mentions of brand
The challenge
Harbourline was winning complex cases but losing pitches to older firms on perception alone.
What we did
Positioning workshops led to a confident, maritime-inspired identity. We delivered a full logo system, typography and colour palette, business cards, letterhead, pitch deck, office signage and LinkedIn templates, plus a 40-page brand guide.
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