When a Canadian searches for a plumber, dentist, lawyer or contractor, Google shows a map with three businesses. Local SEO gets you into that map pack and keeps you there. Better Businesses optimizes your Google Business Profile, builds consistent citations, grows and manages reviews and creates location pages that rank across every city you serve.
Local SEO is also one of the strongest signals for AI assistants: consistent name, address and phone data, verified reviews and clear service-area content help ChatGPT, Gemini and Google recommend you when someone asks for 'the best X near me'.
What is local SEO?
Local SEO is the optimization of a business's online presence to appear in location-based searches, including the Google Maps 'local pack', localized organic results and voice or AI assistant recommendations.