FAQ
Everything you want to know, answered plainly.
Pricing, timelines, process and results for every service we offer.
General
Working with us
- What is Better Businesses?
- Better Businesses is a Canadian digital growth agency headquartered in Etobicoke, Ontario. We provide lead generation, SEO, website development and branding to businesses across Canada.
- How do you price your services?
- Projects such as websites and brand identities are fixed price. Ongoing programs such as SEO and lead generation are monthly retainers with clear deliverables. There are no long-term lock-in contracts.
- Do you require long-term contracts?
- No. Retainers run month to month after an initial 90-day period, which is the minimum needed to show meaningful results.
- Who will I work with?
- A dedicated senior strategist is your single point of contact, supported by specialists in media buying, SEO, design and development.
- Do you offer services in French?
- Yes. We deliver bilingual English and French websites, campaigns, content and design.
- How do you report results?
- You get a live dashboard and a monthly report covering leads, revenue, rankings, traffic and next actions.
- Do you work with businesses outside of Ontario?
- Yes. We serve clients in every province and territory and deliver in both English and French.
- Can you take over from our current agency?
- Yes. We audit existing accounts and websites, migrate everything into accounts you own and ensure no rankings or data are lost in the transition.
- How quickly can lead generation campaigns start producing leads?
- Paid campaigns typically produce their first leads within days of launch. Most clients see stable, optimized cost-per-lead numbers within 60 to 90 days as we gather data and refine targeting, creative and landing pages.
- What budget do I need for lead generation in Canada?
- Most small and mid-sized Canadian businesses start with CAD $1,500 to $5,000 per month in ad spend plus management. We size budgets around your target cost per lead and how many new customers you can actually handle.
- Do you guarantee a number of leads?
- No honest agency can guarantee volume before testing. What we do guarantee is full transparency: you see every lead, its source and its cost in real time, and we agree on cost-per-lead targets up front.
- Which channels work best for lead generation?
- Google Search captures high-intent buyers actively looking for your service. Meta and LinkedIn work well for building demand and retargeting. We usually start with the channel closest to purchase intent and expand from there.
- Do I own the ad accounts and landing pages?
- Yes. Everything is set up in accounts you own, and you keep every asset if you ever leave.
- Can you integrate leads with my CRM?
- Yes. We integrate with HubSpot, Salesforce, Pipedrive, GoHighLevel, Zoho, Jobber, ServiceTitan and most other platforms, or send leads via email, SMS and Slack.
- How long does SEO take to work in Canada?
- Most sites see meaningful movement within 3 to 6 months and significant growth in 6 to 12 months. Competitive terms in large markets like Toronto or Vancouver can take longer, while local and long-tail keywords often move within weeks.
- What is AI search optimization (AEO / GEO)?
- It is the practice of optimizing content, structured data and brand entities so AI assistants such as ChatGPT, Claude, Gemini and Perplexity understand, trust and cite your business. It builds on classic SEO with clear factual content, FAQ schema, consistent entity data and authoritative mentions.
- Do you do local SEO for multiple locations?
- Yes. We build location and service-area pages, optimize each Google Business Profile, manage citations and reviews and structure the site so every city you serve can rank.
- Is SEO better than Google Ads?
- They work best together. Ads deliver immediate, controllable volume; SEO builds a compounding asset that lowers your blended cost per lead over time. We often start with ads for cash flow while SEO ramps up.
- Do you follow Google's guidelines?
- Strictly. We only use sustainable, white-hat methods: genuinely useful content, technical excellence and earned links. No private blog networks, no spun content.
- How do you report SEO results?
- You get a live dashboard plus a monthly report covering rankings, organic traffic, conversions and leads from organic search, with clear next actions.
- How much does a website cost in Canada?
- A professionally designed and developed business website in Canada typically ranges from CAD $6,000 to $25,000 depending on size, features and integrations. E-commerce and custom web applications range higher. We scope every project with a fixed quote after a discovery call.
- How long does it take to build a website?
- Most business websites launch within 4 to 8 weeks. Larger e-commerce or multi-language projects can take 8 to 14 weeks. The timeline depends largely on how quickly content and feedback are provided.
- Which platform do you recommend?
- For performance, SEO and flexibility we favour Next.js with a headless CMS. WordPress remains a strong choice for content-heavy sites, Shopify for e-commerce. We recommend based on your goals, not our preferences.
- Will my website be optimized for SEO?
- Yes. Every site includes technical SEO foundations, structured data, optimized page templates, fast load times and clean URL structure. We also handle redirects and migrations to protect existing rankings.
- Can I update the website myself?
- Absolutely. You get a modern CMS with training so your team can edit pages, publish blogs and add projects without touching code.
- Do you offer hosting and maintenance?
- Yes. We offer managed hosting on fast Canadian and global edge infrastructure, security updates, backups, uptime monitoring and support plans.
Branding & Graphic Design
Branding & Graphic Design questions
Learn more on the Branding & Graphic Design page.
- How much does logo design and branding cost in Canada?
- Professional logo design in Canada typically ranges from CAD $1,500 to $5,000. A complete brand identity with strategy, guidelines and collateral generally ranges from CAD $5,000 to $20,000 depending on scope.
- How many logo concepts will I see?
- We present three to five distinct concepts grounded in strategy, then refine your preferred direction through multiple rounds until it is right.
- Do I get the source files?
- Yes. You receive vector files (SVG, AI, EPS), PDFs, PNGs in every colour variation plus a brand guidelines document, and you hold full rights.
- Can you refresh my existing brand instead of starting over?
- Yes. A brand refresh modernizes your existing logo and identity while preserving recognition and equity you have already built.
- Do you do ongoing graphic design?
- Yes. Many clients retain us for monthly design support covering social media, ads, brochures, presentations and campaign creative.
- How does branding help SEO and lead generation?
- Recognizable brands earn more clicks in search results, higher conversion rates on landing pages and more branded searches, which are strong trust signals for Google and AI models.
- What is the minimum Google Ads budget?
- We recommend at least CAD $1,500 per month in ad spend for local campaigns so the algorithm has enough conversion data to optimize. Competitive industries in major cities often require more.
- Do you charge a percentage of ad spend?
- We offer flat monthly management fees for most clients so our incentives stay aligned with performance, not spend.
- How is Google Ads different from SEO?
- Google Ads delivers instant, paid visibility you control by budget. SEO builds unpaid rankings over time. Together they capture the most search demand.
- How do I rank in the Google map pack?
- Rankings depend on relevance (categories, services, content), distance and prominence (reviews, citations, links). We optimize all three and create content for each area you serve.
- Can I rank in cities where I do not have an office?
- Yes, in organic results through well-built service-area pages. Map pack rankings favour proximity, so multiple verified locations help there.
- How important are Google reviews?
- Very. Review quantity, velocity, rating and keyword content influence rankings and conversion. We set up systems to earn reviews consistently.
E-commerce Development
E-commerce Development questions
Learn more on the E-commerce Development page.
- Shopify or custom e-commerce?
- Shopify fits most Canadian merchants with excellent reliability and apps. Headless or custom builds suit complex catalogues, unique experiences or heavy integrations. We advise based on your roadmap.
- Can you migrate my existing store?
- Yes. We migrate products, customers, orders and SEO redirects from WooCommerce, Magento, Squarespace, Wix and other platforms.
- Do you support French and English stores?
- Yes. We build fully bilingual storefronts with localized SEO for Quebec and the rest of Canada.
- How much does a logo cost in Canada?
- Professional logo design from an agency typically costs CAD $1,500 to $5,000 depending on research depth, number of concepts and the size of the deliverable system.
- Will I own the logo?
- Yes. Full rights and all source files transfer to you upon final payment.
- Can you trademark my logo?
- We design with distinctiveness in mind and can coordinate with a trademark agent for registration with CIPO.
- Do you offer monthly graphic design retainers?
- Yes. Retainers start at 10 hours per month with priority turnaround and roll-over flexibility.
- Can you work with my existing brand guidelines?
- Absolutely. We follow your guidelines precisely, and can help formalize them if they are incomplete.
- Do you handle printing?
- We prepare print-ready files and can coordinate with trusted Canadian print partners on your behalf.
Ready when you are
Ready to grow? Let's talk about your next quarter.
Book a free 30-minute strategy call. We'll audit your current presence and show you the three highest-impact moves for your market.
Social Media Advertising questions
Learn more on the Social Media Advertising page.