Marketing in Canada comes with rules and market differences that a generic campaign ignores. Commercial email and text messages fall under Canada's Anti-Spam Legislation (CASL), which requires consent and identification in every message, so lead-generation funnels and follow-up sequences have to be built for it from day one.
Businesses that sell to customers in Quebec must meet the Charter of the French Language, strengthened by Bill 96, which affects websites, advertising and signage. Regulated professions such as law, dentistry, real estate, mortgage brokerage and financial advice also follow provincial advertising rules on testimonials, claims and pricing.
Costs differ by market too: Google Ads clicks in competitive Toronto and Vancouver categories cost more than in smaller cities, and search behaviour shifts between provinces. We plan budgets, keywords and messaging city by city instead of copying one national campaign everywhere.