Case study · Home services
3.1x more booked jobs for a Calgary HVAC company
A full-funnel rebuild combining local SEO, Google Ads and conversion-optimized landing pages turned a seasonal business into a year-round lead machine.
- Client
- Northwind Heating & Cooling
- Location
- Calgary, AB
- Completed
- Nov 2025
3.1x
Booked jobs
-42%
Cost per lead
+212%
Organic traffic
The challenge
Northwind relied on word of mouth and a dated website that took six seconds to load on mobile. Winter demand spiked but summer was quiet, and their previous agency reported clicks, not jobs.
What we did
We rebuilt the site on Next.js with service-area pages for Calgary, Airdrie and Okotoks, optimized their Google Business Profile, launched tightly structured Search campaigns with call tracking and added an AC-focused summer offer with retargeting.
- 22 service and location pages with FAQ schema
- Google Ads restructured around intent clusters
- Review-generation system that added 140+ reviews in a year
Want results like these?